For SEO agencies
Best white-label AI visibility reports for SEO agencies (2026): 8 options compared, with a real test
Your clients ask: "Does ChatGPT mention us?" You want to answer under your own logo, without building a tool. Here is what each option really puts in your hands, what it costs, and what the AI assistants themselves recommend.
The short answer. If your agency wants a dashboard it runs itself, pick software with white label: SE Ranking, Semrush with its Pro Report add-on, Rankscale from its Growth plan, or GEO Toolbox. If you want white-label reports bought per client, Surmado sells them wholesale on quote, and Sillage Data sells white-label reports at $349 each, after a free sample. Check which AI assistants are covered: in our test, ChatGPT and Claude did not recommend the same tools.
Which white-label AI visibility options exist for agencies?
We read the pages of 7 vendors on October 26, 2026: Semrush, SE Ranking, Otterly, Peec AI, Rankscale, GEO Toolbox and Surmado. With Sillage Data, that makes 8 options. Only some offer true white label, and few publish an agency price. Every fact in the table comes from the vendor's own page that day.
| Option | What your client sees | White label | Entry price | Claude covered | Made for |
|---|---|---|---|---|---|
| SE Ranking (SE Visible) | Platform and reports with your logo | Yes, on its agency offer | Agency Pack €59/month (30 projects). AI visibility price not read | Not checked | Agencies already on SE Ranking |
| Semrush (AI Visibility) | Branded reports | Yes, with the Pro Report add-on, €19.18/month | Plans €112.52 to €238/month, billed yearly | Not checked | Agencies already on Semrush |
| Rankscale | A dashboard link | Dashboard links from Growth ($327/month) | Essentials $17/month billed yearly, no white label | Not checked | Agencies that want a live dashboard |
| GEO Toolbox | Web report and monthly email | From Growth: logo, colors, footer, share link | Price not read | Mentioned on its page | Agencies that want a monthly email report |
| Otterly | Looker Studio reports | No native white label. Looker Studio "with your brand" | Lite $29/month. Agency Partner program on application | Add-on, from $29/month | Small teams on a short list of prompts |
| Peec AI | Shareable dashboards, Looker Studio | Not mentioned on its agency page | Agency plans on a setup call, no price shown | Not listed on its pricing page | Agencies tracking many prompts per client |
| Surmado | Site audit and AI visibility reports | Yes for those reports, the rest co-branded | Wholesale per site, on quote | Not stated | Agencies that want reports priced per site |
| Sillage Data (white-label reports) | A short report under your logo, with no Sillage Data branding | Yes, on every page, sample included | Free sample, then $349 per full report | Yes. ChatGPT, Claude, Gemini and Perplexity. Not Google AI Overviews | Small agencies that want white-label reports, not a tool |
"Not checked" means we did not find the answer on the vendor's page that day, not that the feature is missing. Ask the vendor before you buy.
Not in the table. Three more vendors say they offer white label: Ayzeo, Rankability and LLM Pulse. We only saw them through search results or their own "best tools" lists, not on a pricing page we could open, so we left them out of the table. What those pages said: Ayzeo $39 to $149/month, with white-label PDFs on Pro. Rankability $97 to $497/month. LLM Pulse €99 to €1,199/month, white label by arrangement. Ayzeo matters here: it was the site our test's AI answers cited most.
Which tools do ChatGPT and Claude recommend to agencies? Our 16-answer test
On October 28, 2026, we asked ChatGPT and Claude 8 questions an agency owner would type, once each. Semrush, SE Ranking and Otterly were each named in 7 of 16 answers, Peec AI in 6, AgencyAnalytics in 2. Sillage Data was named in none. The two assistants disagreed a lot, so checking only one gives half the picture.
| Brand | ChatGPT (of 8) | Claude (of 8) | Named first |
|---|---|---|---|
| Semrush | 3 | 4 | 2 |
| SE Ranking | 1 | 6 | 2 |
| Otterly | 1 | 6 | 3 |
| Peec AI | 1 | 5 | 4 |
| AgencyAnalytics | 0 | 2 | 0 |
| Sillage Data | 0 | 0 | 0 |
What we learned.
- Claude named the big platforms, ChatGPT named small specialists. Every Claude answer named at least one of the 5 brands we tracked. ChatGPT named one in only 3 of 8 answers. In 4 of the other 5, it listed smaller tools built for agencies, such as CiteGaps, Niche Ranker, AIRIX, Wrenfield Data, Axiom GEO, BlueJar and AI Peekaboo. In the last one, it mostly gave a method, and named one tool, Surfer's AI Tracker, as an option for larger programs.
- Otterly was named in 6 of 8 Claude answers and 1 of 8 ChatGPT answers, and that one only as a price quoted from Semrush's own roundup. Same questions, same day. That gap is the reason we report both assistants side by side.
- Vendors' own pages were cited a lot. The most cited site, ayzeo.com, a white-label GEO platform, appeared in 5 of the 16 answers, then semrush.com and ansvisor.com in 3 each. Of the 80 pages cited in all, 14 had a title starting with "Best".
- The assistants read far more than they cited. ChatGPT consulted 23 to 40 pages per answer and cited 1 to 5. Claude consulted 9 to 19 and cited 4 to 10.
- We were not named, and our site was not among the pages consulted. We publish that result as it is. It is also why this article exists.
The 8 questions: "best white label AI visibility report for SEO agencies", "white label ChatGPT visibility report I can resell to my clients", "AI search visibility tool for agencies with PDF reports under my own logo", "how can my SEO agency show clients if ChatGPT mentions their brand", "best tool to track client brands in ChatGPT and Claude for an agency", "white label GEO audit provider for agencies", "cheapest way for a small agency to offer AI visibility reports", "AI visibility reporting software for agencies with white label dashboards".
One answer per question is a small sample. Answers move from one run to the next, so treat this as a hint, not a ranking. ChatGPT also quoted prices for some small tools. We did not check them, so we do not repeat them. Our tool matches brand names as whole words, so it first missed ChatGPT's "OtterlyAI": we read the 16 answers and corrected that one by hand.
SE Ranking: white label for agencies already on the platform
SE Ranking is the pick for an agency already using it for SEO, because its agency offer puts your logo on the platform and the reports, and its Agency Pack started at €59/month for 30 projects. We did not find the price of its AI visibility module (SE Visible) on the page we read.
- White label
- Platform and reports, with the agency's logo.
- Source
- seranking.com, agency page, read October 26, 2026
In our test. SE Ranking was named in 6 of 8 Claude answers, and first once on ChatGPT, for "best white label AI visibility report for SEO agencies".
Semrush AI Visibility: branded reports with an add-on
Semrush is the pick for an agency that already pays for Semrush, because AI visibility sits in its SEO and AI search plans and the Pro Report add-on, €19.18/month, turns reports white label. Plans read €112.52 to €238/month billed yearly. You still run the tool yourself.
- Source
- semrush.com/pricing, read October 26, 2026. The page showed euros, as we opened it from Europe.
In our test. Semrush was named in 7 of 16 answers, the joint top score, and its own blog post on agency tools was cited by both assistants.
Rankscale: the lowest entry price in this list, white label from Growth
Rankscale is the pick for an agency that wants a live dashboard it can share under its own name, because white-label dashboard links come with Growth, at $327/month, with an API. Its plans start at $17/month billed yearly, without white label, and its agency dashboards cover 10 to 100 brands. Exports are CSV and Google Sheets. We did not see a PDF report.
- Source
- rankscale.ai/pricing, read October 26, 2026
GEO Toolbox: monthly white-label reports by email
GEO Toolbox is the pick for an agency that wants a report that reaches the client every month by itself, because from its Growth plan the report carries your logo, colors and footer, with a share link and a monthly email. We did not read its prices.
- Source
- geotoolbox.ai, white-label reports, read October 26, 2026
Otterly: a low entry price, branded through Looker Studio
Otterly is the pick for a small team that tracks a short list of prompts, because Lite costs $29/month. It is not native white label: you brand reports in Looker Studio. Claude is an add-on, from $29/month. Agencies can apply to its Agency Partner program for more prompts.
- Price
- Lite $29, Standard $189, Premium $489 per month. Enterprise on quote.
- Source
- otterly.ai/pricing, read October 26, 2026
In our test. Named first in 3 Claude answers, named once by ChatGPT.
Peec AI: agency plans on a call
Peec AI is the pick for an agency that tracks many prompts per client, because its agency plans go from 111 to 722 prompts. Prices are given on a setup call, and its agency page did not mention white label: it offers shareable dashboards and Looker Studio.
- Source
- peec.ai/pricing-agencies, read October 26, 2026
In our test. Named first in 4 answers, more than any other brand.
Surmado: white-label reports at a wholesale price
Surmado is the pick for an agency that wants to pay per client site, because it sells its site audit and AI visibility reports in white label at a wholesale price per site. Its other reports are co-branded. The price is on quote, by email.
- Source
- surmado.com/agencies, read October 26, 2026
Sillage Data: White-label reports under your logo
We sell this one. Read this section knowing that. We tried to describe it the way we described the others, limits included.
Sillage Data is the pick for a small agency that wants a finished report to send, not a tool to learn, because we run the questions and deliver a short report under your logo, ChatGPT, Claude, Gemini and Perplexity side by side. A free sample comes first, within 48 hours. A full report costs $349, monthly monitoring $549 for up to 5 brands.
- What is in it
- A visibility score, the brand against 3 competitors, who is named first on each question, the exact pages the assistants cite (with your client's own pages flagged), the exact sentences that name the brand, copied word for word and counted by code, and 3 actions. 30 questions, each asked 3 times on each assistant.
- Price
- Free sample (10 questions). Full report $349, within 3 business days or refunded. Monthly monitoring $549 for up to 5 brands.
- Source
- sillagedata.com/#pricing
Honest limits. ChatGPT, Claude, Gemini and Perplexity today: no Google AI Overviews or AI Mode. No sentiment score, by choice: we do not ask an AI to grade an AI. No live dashboard. The tool now runs ChatGPT on gpt-6-luna, Claude on claude-sonnet-5, Perplexity on sonar and, for now, Gemini on gemini-2.5-flash-lite, an older model. We measure through the official APIs with web search on, so an answer can differ from what a person sees in the app. Report data is kept 90 days, then deleted. And in our own test above, no assistant named us.
What does Google's guide say that matters for AI visibility reports?
Google's own guide on its AI features says optimizing for them "is optimizing for the search experience, and thus still SEO". It warns: "Be wary of third-party tools that promise ranking success or claim to use 'internal' Google metrics. No third-party tool has access to our internal ranking or AI systems." For Google, it points to the Generative AI performance report in Search Console.
That matters when you sell AI visibility to clients. Three points from the guide, published by Google in May 2026:
- For Google's AI answers, use Search Console. Its Generative AI performance report shows how a site appears in AI Overviews and AI Mode, once the site has enough impressions there: Google says a missing report "usually happens when your site hasn't received enough impressions". No outside tool measures Google from the inside.
- llms.txt does not help in Google Search. Google says it does not use these files, so they "neither harm nor help" a site's visibility there. Other services may use them.
- Fake mentions are a weak bet. Google says seeking inauthentic "mentions" "isn't as helpful as it might seem", and lists it among the things you can ignore. A report that shows real answers is useful. A promise to place a brand in them is not something anyone controls.
ChatGPT and Claude have no equivalent of Search Console. That is the gap reports like these fill: someone has to ask the questions and count the answers.
Which option should your agency choose?
Pick by what you want to send your client. A dashboard you run yourself: SE Ranking, Semrush or Rankscale. A monthly email report: GEO Toolbox. Many prompts per client: Peec AI, or Otterly on a small budget. White-label reports bought per client: Surmado on quote, or Sillage Data's White-label reports after a free sample.
- You already pay for an SEO suite: check its AI visibility add-on first. SE Ranking and Semrush both brand reports.
- You want a live dashboard on a tight budget: Rankscale.
- You want to track many prompts and have someone on the team to run the tool: Peec AI or Otterly.
- You want a report to send, with no tool to learn: Surmado on quote, or Sillage Data's White-label reports, sample within 48 hours.
- Whatever you pick: make sure it covers the assistants your clients' buyers use. In our test, ChatGPT and Claude named different tools.
Questions agencies ask
What is a white-label AI visibility report?
It is a report that shows whether AI assistants such as ChatGPT or Claude name a brand when people ask about its market, sold under the agency's own logo. The agency sends it to its client as its own work and sets its own price.
Which tools offer white-label AI visibility reports for agencies?
On October 26, 2026, we found white-label reports or dashboards at Semrush (Pro Report add-on), SE Ranking, Rankscale (from its Growth plan), GEO Toolbox (from its Growth plan), Surmado (wholesale, on quote) and Sillage Data. Otterly offers branded Looker Studio reports, not native white label. Peec AI has agency plans but did not mention white label on its agency page.
Do AI visibility tools track Claude as well as ChatGPT?
Not always by default. On October 26, 2026, Otterly sold Claude as an add-on, Peec AI did not list it on its pricing page, and Profound kept it for Enterprise. In our test, the two assistants named different tools: Otterly appeared in 6 of 8 Claude answers and in only 1 of 8 ChatGPT answers.
Can any tool guarantee my client a place in ChatGPT answers?
No. Answers change from one run to the next, and no outside tool controls them. Google also warns that no third-party tool has access to its internal ranking or AI systems. A report shows where a brand stands on a given date. It does not promise a place.
Does an llms.txt file help a site appear in Google's AI answers?
Not in Google Search. Google's guide on generative AI features says Google Search does not use llms.txt or other AI text files, so they neither help nor harm a site there. Other services may use them.
How much does a white-label AI visibility report cost an agency?
Few vendors publish a wholesale price per report. On October 26, 2026, the white-label routes we read were the Semrush Pro Report add-on at €19.18 a month on top of a plan from €112.52, the SE Ranking Agency Pack at €59 a month, and Rankscale Growth at $327 a month. Several agency plans were on quote. Sillage Data sells a single full report for $349 and monthly monitoring for up to 5 brands at $549 a month, with a free sample first.
See it on one of your clients, free
Send a client's brand, its website and 3 competitors. Within 48 hours, you get a sample report under your logo, with the assistants side by side. No card, no call. If it does not help you, stop there.
Get my free sample reportHow we tested and sourced this article
We read every feature and price on the vendor's own page on October 26, 2026. We ran our own tool, Brand AI Answers, on October 28, 2026: 8 questions, one answer each on ChatGPT (model gpt-6-luna) and on Claude (model claude-haiku-5-5), through their official APIs with web search on, location United States. Apify run nV9t0qSug3yBD4fvr. All 16 answers came back. The by-hand method is in How to track your brand in ChatGPT answers.
Vendor pages: SE Ranking, Semrush, Rankscale, GEO Toolbox, Otterly, Peec AI, Surmado. Google: Optimizing your website for generative AI features on Google Search. Prices change: check the page before you buy. We are not affiliated with any vendor listed, nor with OpenAI, Anthropic or Google, and nobody paid to be in this list. The test cost $0.725 at our public price: 16 checks plus one run start.
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