Real run of October 29, 2026 on Moz: 10 questions, 4 assistants (ChatGPT, Claude, Gemini, Perplexity). The logo is a neutral example.

Sample white-label AI visibility report Moz

Moz is named in 14 answers out of 40 and comes first on 1 of 10 questions. Semrush, SE Ranking and Ahrefs come first on 6 questions. (“Semrush alternatives” names Semrush in the question itself.) On 3 questions, no brand comes first on most assistants.

1 answer per assistant per question, on October 29, 2026: a snapshot of that day, not an average. A repeat the same day named the brand in 18 of 40 answers (see Stability below the table). “First” and “place” are counted among the 4 brands compared (Moz, Semrush, Ahrefs, SE Ranking): another brand can be named before them.

Brand vs competitors

Average place when named: place 1 = named first.

Where a competitor comes first

Questions where a competitor comes first on most assistants. The page cited in that answer is worth studying.

and 1 more question where a competitor comes first.

Question by question

The table above is the first pass. Stability, measured: the same 10 questions were asked a second time the same day (October 29, 2026, 21:24 to 21:26 UTC). In 7 of 40 answers the first tracked brand differed between the two passes (including when none was named). Moz was named in 14 of 40 answers on the first pass and 18 of 40 on the second. Limits: 2 passes, same day, 1 answer per question and assistant. It shows that answers vary, not by how much. The full report asks each question 3 times.

Sources the assistants cite

Websites that appear most in the answers. This report does not measure whether being listed or quoted there changes the answers.

Actions to take

• 1

  Where the brand's own site is rarely cited

  The brand's site is cited in 3 of 40 answers, semrush.com in 12. Start with "best backlink checker": Ahrefs comes first on 4 of 4 assistants. Read pikaseo.com/articles/best-backlink-analysis-tools, the page cited for it, and check whether the brand is on it. Second pass the same day: Ahrefs comes first on 3 of 4 assistants, and the brand is named by 3.

• 2

  A gap to check

  Claude names the brand in 7 answers out of 10, Gemini in 2 out of 10: a difference of 5 answers, on a single pass. The full report asks each question 3 times, so you can see whether this gap holds before you act.

• 3

  Investigate the biggest gap

  On "best rank tracking software", 4 of 4 assistants name SE Ranking first and none names the brand. Read the page cited in that answer and check whether the brand is on it. Second pass the same day: SE Ranking comes first on 3 of 4 assistants, and the brand is named by 1.

Pages cited instead of the brand's

The address of each page, not just the site. The number is how many answers cite the page. The brand's own pages are marked. A competitor page cited in several answers is worth studying.

The brand's own pages cited: 6 pages, 7 citations in 3 answers (each marked with a badge)

What the assistants say about the brand

Exact sentences from the answers, copied word for word: for each answer, the first sentence that names the brand, in question order. We do not score their tone: you read them. 25 sentences name the brand, found with the same whole-word match, in 13 of the 14 answers that name it (sentences per assistant: ChatGPT 2 · Claude 13 · Gemini 5 · Perplexity 5; one answer can name the brand in several sentences). Answers that name the brand with no quotable sentence: 1. 3 are shown below, taken in question order. All 3 come from Claude, the assistant with the most sentences (13 of 25).

“Moz Pro – best for small businesses, freelancers, and SEO teams who want reliable keyword tracking, link analysis, and site auditing at a lower price than Semrush or Ahrefs.”Claude · best SEO tool for a small agency

“Moz Keyword Explorer – User-friendly, solid metrics (Priority Score), good for beginners/intermediate users.”Claude · best keyword research tool

“Moz Pro – In backlink checker testing, Moz Pro earned an A score, largely because it has the largest backlink index of any tool compared.”Claude · best backlink checker

What the assistants say instead

14 answers out of 40 name the brand. Competitors: Semrush 36, Ahrefs 31, SE Ranking 25. Exact sentences that name the competitor winning most questions, copied word for word. Each is the first sentence of its answer that names that competitor, so it can differ from the brand named first in the table.

“Semrush – Semrush covers SEO, PPC, content and social under one login, with the widest integrations, making it a strong pick for full-service agencies.”Claude · best SEO tool for a small agency

“Pick Semrush instead if you want a broader SEO-and-marketing toolkit; pick Ahrefs if backlink research is a major part of your work.”ChatGPT · best SEO tool for a small agency

“Why it’s best: Semrush remains the industry standard for competitive research, keyword databases, and paid media insights.”Gemini · best SEO tool for a small agency

“Best overall: Semrush—a strong all-in-one choice for SEO keyword discovery, search intent, and competitor research, but it’s relatively expensive.”Perplexity · best keyword research tool